We expect a standard email builder to create email templates with responsive drag-and-drop functions that can be used on all devices. However, Salesforce Marketing Cloud Email Studio has many features and has advanced features compared to standard email generators. This article will inform you about Salesforce Marketing Cloud Email Studio.

In Marketing Cloud Email Studio, lists, data extensions, e-mails, templates, and content can be stored by creating folders and the item to be accessed can be easily found.

Persons who have approved to receive e-mail from your institution are defined as Subscribers.

Email Studio features for each subscriber to store information about subscribers (Features such as Name-Surname, Email, and specifically the user-addable date of birth, etc.) and profile preferences (e-mail preference, for example, if the subscriber chooses to receive e-mails in HTML). uses Subscriber Profiles.

It enables the subscribers to be segmented with drag-and-drop tools, without the need for SQL queries, and send special e-mails to the specified subscriber groups. As a result, it helps to strengthen e-mail performance and saves a lot of time while segmenting.

It provides content creation for emails and sends emails using Email Studio content creation tools. It makes creating reusable content blocks such as text, HTML, images, buttons, dynamic content, and A/B testing easy.

It enables designing for the mobile inbox with mobile-optimized email templates, previewing how your email looks on a mobile device or desktop with instant processing tools.

Email Studio allows sending personalized e-mails by creating dynamic content based on personal information.

For example, e-mail campaigns can be organized by showing certain content in e-mails only to people who have a birthday. Subscribers who do not meet the specified condition will receive your e-mail without this part.

Together with the Salesforce integration, it allows the use of advanced reporting features of Salesforce in the evaluation of e-mail performances.

Social forward capability in Email Studio allows email recipients to share specific content of email via social media.

With the social forward capability, clicks on social networks from e-mail and page views obtained from the shared URL can also be monitored.

The purpose of A/B Testing is to send two different email versions to two test audiences on your mailing list to determine which version gets the highest open rate or highest click-through rate and send that version to all remaining subscribers.

Unlike other standard email tools, A/B Testing in Email Studio allows customizing and testing the content block within a single email template. A/B Test can be done by creating two different email drafts in other standard email studio tools including Pardot.

With A/B Testing, subject line, email (two different email drafts), content area, from the area, sending time and pre-titles can be tested.

A/B Testing can also run on an email with dynamic content, a subject line, or AMPscript.

Before running the A/B Test, it should be noted that these emails will be tested by sending them to real subscribers.